| Green Light For Customer Service At Core Of Apple Pharmacy
Customer service has been given the green light at Glasgow-headquartered Apple Pharmacy as the launch of a unique freephone prescription order and delivery service on the back of a comprehensive rebranding and repositioning exercise placing the highest quality of pharmaceutical services at the core of the pharmacy's ethos.
The groundbreaking freephone prescription initiative means that, for the first time, a patient can phone in an order to his local pharmacist, who will then collect the prescription, dispense it and deliver it to the patient's address - all from the one freephone number. The service is anticipated to be of particular value to elderly and outbound patients.
Sanjay Majhu, managing director of Apple Pharmacy Group, said, 'The availability of this freephone prescription service means that anyone can arrange the delivery of a prescription to an address - for themselves, a patient or a relative - with one simple phone call, avoiding all the inconvenience of having to make arrangements to take time off work and arrange travel to and from their GP's surgery to the nearest pharmacy.
'The service means that a diabetic patient, unable to leave the workplace to travel to a chemist, can simply phone our freephone number and we will request his prescription from his GP, collect it, dispense it and deliver it to his home address.'
Apple Pharmacy Group is offering a comprehensive range of treatments through its unique freephone number, including access to such services as Head Lice Treatment, where medicines can be organised and delivered in easy-to-use weekly dossette boxes. Patients will also be offered the option to have medications delivered in a MDS (Monitored Dosage Systems) tray.
The launch of its freephone delivery initiative comes in the wake of Apple's triumph at the Scottish Pharmacy Awards when the company was presented with the Refit of the Year award for its flagship outlet at Mount Florida , Glasgow .
That redesign could not have been more dramatic - out went the traditional pharmacy look and in came a bold and contemporary, professional, customer friendly redesign with open dispensary and a fresh green light glow rebranded image. Upon entering the all-new Apple pharmacy, customers could not help but be impressed by the positive health environment created by the new look.
That impact can only have been enhanced by the creation of two consultation rooms which now enable the pharmacy to participate fully in the healthcare requirements of the community.
One room is used for everyday advice, supervised methadone service (from booth window in dispensary), newly developed needle exchange service, EHC consultation, new photographic service, prescribing of NRT and head lice treatment and such like, while the other consultation room is specially designed for near patient testing of diabetes, blood pressure monitoring, pregnancy testing - all of which may take a little while longer to discuss.
'The participation in these health services has allowed us to meet the needs of the local community and further tailor our business to what is required, hence the introduction of our own brand vitamins and new passport service to meet the ever-increasing demands of our growing clientele,' said Mr Majhu.
And judging by the response, not only has the redesign met with the approval of existing customers, it has helped attract many new customers to Apple.
'The impact the redesign has had on the business has been remarkable,' said Mr Majhu. The footfall in the shop has risen dramatically, along with prescription throughput, proving that it has paid off to place the highest possible standards of customer service at our core.'
Go to Top |